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☆ Unilever and Dell have shut down some sustainability marketing initiatives as big corporations embrace 'green hushing'
▼ + stars: | 2024-02-27 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +7 min

Late last month, computing giant Dell cut part of its marketing team that focused on sustainability and other ESG-related marketing roles, Business Insider has learned. This story is available exclusively to Business Insider subscribers. AdvertisementThis is feeding into a growing trend of "green hushing," where companies stop publicizing their sustainability efforts due to concerns around regulatory scrutiny or a consumer backlash, experts say. Other sustainability agencies have been absorbed into wider offerings, R3 EVP of delivery Sarah Tan told Business Insider. Leo Rayman, head of the sustainability consultancy and venture studio Eden Lab, said that the green hushing phenomenon could suggest a sign of maturity in the space.

Persons: we're, Hein Schumacher, hushing, Pimco, , Harriet Kingaby, Sarah Tan, Kingaby, Bud, Bud Light, influencer Dylan Mulvaney, Guy Parker, — that'll, Parker, Leo Rayman, Rayman, Townsend Organizations: Dell, Business, Unilever, JPMorgan, State, ACT Climate Labs, Media, Advertising Network, Brands, Green Guides, Standards Authority, ASA, BMW, Shell, Etihad Airways, Competition, Markets Authority, Eden, Sustainability

☆ His Recycling Symbol Is Everywhere. The E.P.A. Says It Shouldn’t Be.
▼ + stars: | 2023-08-07 | by ( Chang Che | More About Chang Che | ) www.nytimes.com time to read: +1 min

said in December that it was seeking public comment on changes to its environmental advertising and labeling regulations, known as the Green Guides. Last revised in 2012, the guides are meant to protect consumers from companies that make false claims about their efforts to protect the environment. Since then, the problem of how to handle plastic waste has intensified. said, was a 2018 policy shift in China, which used to take millions of tons of American plastic waste. They look at the stuff that they bought from the store, they see recycling symbols on it and they put it in the recycling bin.”

Persons: John Hocevar, “ I’ve, Mr, Hocevar, ” Organizations: Greenpeace, Green Guides, Greenpeace U.S.A Locations: United States, China

☆ Recycling and Regulation Are Hot Issues in Likely Update to U.S. Sustainable Marketing Guides
▼ + stars: | 2023-06-08 | by ( Dieter Holger | ) www.wsj.com time to read: +8 min

The FTC last updated its guides in 2012 after a review that it launched in late 2007. “For the average consumer, it’s impossible to verify these claims,” FTC Chair Lina Khan said in December when the review was launched. “It therefore is critical for the FTC’s framework on environmental claims to stay flexible and nimble,” Nestlé said in its public comment. Published comments from Procter & Gamble, L’Oréal and Unilever support keeping the current 60% threshold and say recyclable claims shouldn’t be based on how much of their products get recycled. Its CEO also said he hopes the Green Guides will be updated more regularly given the rapidly changing landscape of environmental marketing.

Persons: “, Lina Khan, Nestlé, PIERRE ALBOUY, REUTERS Nestlé, Perrier, Johnson, Fisk Johnson, ” Johnson, ”, Sarah Dearman, Ting Shen, L’Oréal, Unilever didn’t, Keith Srakocic, S.C, Dieter Holger Organizations: U.S . Federal Trade, FTC, Green Guides, Justice Department, REUTERS, ” SC Johnson, Sustainable Business, Green, Recycling, Bloomberg, The Recycling, U.S . Environmental Protection Agency, Greenpeace, Procter & Gamble, L’Oréal, Unilever, ” Unilever, Guides, dieter.holger Locations: North America, Virginia, U.S

☆ Companies are selling us more stuff by telling us it's 'sustainable'
▼ + stars: | 2023-04-21 | by ( Catherine Boudreau | ) www.businessinsider.com time to read: +4 min

The federal government is updating guides around how companies can prove their environmental claims. Companies are advertising what they plan to do, such as addressing the climate crisis or using more recycled materials in their products. She pointed to a case BBB National Programs' National Advertising Division brought against the American Beverage Association, which represents companies such as Coca-Cola and PepsiCo. The beverage industry appealed the finding, arguing that the ad was intended to increase awareness that plastic bottles could be recycled. The National Advertising Division's appellate body upheld the original decision.

☆ FTC Weighs Stiff Penalties on Deceptive ‘Green’ Marketing
▼ + stars: | 2023-01-12 | by ( Dieter Holger | ) www.wsj.com time to read: +6 min

Officials are seeking public comment until Feb. 21 on nonbinding guidelines for how companies can make environmental marketing claims without breaching federal laws prohibiting deceptive advertising. “People who want to buy green products generally have to trust what it says on the box.”The agency’s so-called Green Guides, launched in 1992 and last updated in 2012, outline principles that apply to environmental marketing claims. The FTC has brought federal lawsuits against companies for making deceptive environmental claims, and the guides are cited in marketing laws in states such as California. The breadth of terms being considered reflects the significant evolution of green marketing over the past decade and companies need clearer guidance, said Caiti Zeytoonian, a lawyer at Morgan, Lewis & Bockius LLP who advises companies on green marketing and represents them before the FTC. Ms. Koss declined to say if the Supreme Court decision triggered the FTC’s consideration of new rules on green marketing.

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